There are quite a lot of artistic and creative ideas in modern advertising, like this TV ad by a UK telecoms company.
A simple idea that’s beautifully executed. They choreographed and filmed a bunch of people from a plan-view (i.e. top down), with the people (dressed in plain colours) standing up, linking arms and moving in sync where needed. I especially like how they simulated movements of the wheels of the baby-pram (3rd scene), and the ball being thrown (4th scene).